What counts as a goal

Form

A form sent from your site. The script reports it when the form is submitted, not when your site confirms it. Sign-in, account and administration forms do not count, nor does a form whose page or name looks like one. A search on the site counts as a form.

E-mail or phone

A click on a link that starts with mailto: or tel:.

File download

A click on a link to a file, such as pdf, zip, doc, xls, ppt, csv, mp3 or mp4.

Custom event

An event whose name starts with conversion_, sent from your own code.

Purchase

An event named purchase: sent from your code, or picked up from the Google tag manager data layer when autoTrackEcommerce is on.

Your site is the only one that knows a form went through, so it says so. Choose a name that starts with conversion_ and use letters, digits, underscore, hyphen and dot.

// After your own code knows the form went through:
Conseto.track('conversion_demo_request', { plan: 'business' });

• Within one visit each kind counts once.
• Goals are counted from clean events: visits recognised as bots are left out.
• A visitor who must opt in and refuses sends no events, so there is nothing to count.
• Nothing is stored when the goal happens. Conseto works it out when you look, so a new rule applies to the whole history.

In the app, Data, Traffic, Goals: the visits that completed a goal, the conversion rate and the completed goals by type.