If you pay for ads
You pay for clicks, but you do not see the conversions.
Conseto sends conversions to Google Ads, GA4 and Meta after consent, sets Consent Mode v2 and shows visits by campaign from UTM.
What Conseto does
Google Ads
The tag, remarketing and a purchase conversion with value, currency and order number, after marketing consent.
Meta
Conversions API from the server, deduplicated; the Meta Pixel in the browser when you put its ID in the script.
GA4 without double events
When gtag.js runs in the browser, the server does not send the same to GA4 again.
Campaigns and UTM
Visits by utm_campaign, source and medium; tracked links from the Starter plan. TikTok per guide.
How it looks live
Faborino, our own shop
On Faborino, the purchase through Conseto is set up in Google Ads as the primary conversion, and the GA4 import stays secondary so a purchase is not counted twice. The first purchase through this path is still to come.
The Faborino storyFree
Guide: Consent Mode v2
What Conseto sets for you, what to check, and how it looks on Shoptet and WooCommerce.
Guide: Consent Mode v2Where consent comes first, Google receives nothing about visits without consent, so they produce no modelled conversions either.